While a leader's greatest contribution is how well they communicate ideas, influence those around them, demonstrate the behaviour they talk about, and inspire others to join in accomplishing a common goal. It is a fact that the further up the hierarchy a leader is in a business the greater the risk of loss of constructive feedback. Giving constructive feedback to anyone is difficult at best for most people. Coaching helps to fill this gap. When done well,coaching accelerates the development of managers and leaders and in turn their teams.

The attraction, retention and development of qualified staff are also key concerns as organisations adapt to an ever changing and challenging world around them. Coaches work with leaders to develop leadership skills - encouraging them to lead by example and how to best support their teams to engage in on-going professional and personal skill learning programs and to be motivated and committed.